Press Kit
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About Lise
Lise is a direct-to-consumer health brand: an AI nutrition & lifestyle coach embodied by a real coach persona. Founded in 2026 and based in Paris, Lise is designed as the behavioral companion layer alongside GLP-1 medication — not a competitor to the drug — supporting everyday nutrition, muscle-mass preservation, and long-term maintenance.
The product is a feeling: that someone is in your corner. Lise combines conversational coaching, one-tap tracking, and proactive presence to build durable retention through genuine support — never dark patterns. Built privacy-by-design, with health data hosted in the EU on HDS-certified infrastructure. Lise coaches behaviour and habits and never provides medical advice or a diagnosis.
Key Facts
Brand Assets
Brand Colors
Lise Green
#2F6F62
Soft Green
#DCE8E2
Ink
#1E2A26
Background
#F7FAF8
Naming & Style
Approved Quotes
Brand statements approved for media use. User testimonials will be added once collected — we do not publish invented quotes.
“The avatar is the moat, the app is the retention engine, and the feeling of being accompanied is the product.”
— Lise — founding thesis
“We are the behavioral companion layer alongside GLP-1 medication, not a competitor to the drug.”
— Lise — positioning
“We build for attachment, not addiction. Durable retention comes from genuine help, never dark patterns.”
— Lise — product principle
Press Contact
For press inquiries, interview requests, and media assets:
press@lisecare.comWe respond within 24 hours.